Sock Club was founded with simple intentions: create a subscription delivering the highest quality USA made socks every month.
I was responsible for redesigning the subscription's packaging system before a massive growth period that doubled their customer base.
Positioning the products as a unique gift experience, I approached the brand design with a nod to their American heritage in the knitting industry, while creating a vision of the quality, preciousness, and devotion stitched into every sock delivered.
After the execution of the sock's packaging, I crafted the visual identity of their vast universe of collateral, sub-brands, special product lines, and exterior elements that storied the continuing world of Sock Club.
