While integrated with the Brand team at Understood, I lead design on the launch of their successful digital tool for parents, Take N.O.T.E. Understood's mission is to normalize learning and thinking differences by providing parents and organizations with resources to better understand, empathize with, and accommodate folks who learn or work differently. Take N.O.T.E. provides parents, educators and pediatricians with a step-by-step guide to approach challenges such as OCD, dyslexia or ADHD.
The campaign consisted of a massive multi-channel deployment across all major social medias, digital platforms, and out-of-home, as well as a virtual event to promote the tool. The campaign strategy focused on the many painpoints parents may feel when their kids are struggling, which can correlate to learning or thinking differences. The copy offered solutions, questions, or conversation starters for issues that parents and their children struggle with, while the visuals provided a welcoming, inclusive and accessible tone.
Additionally, I developed illustration and design assets for the Take N.O.T.E. tool itself and assisted with art direction for film shoots of parents and their children who have used the product. The product provides users with a wealth of written and video content that we shaped for a clear, accessible, and solutions-oriented experience.